This Personal Information Collection Statement gives you information Ling Kee Publishing Group ("LING KEE", "we", "us", or "our") governed by the Personal Data (Privacy) Ordinance of the Hong Kong Special Administrative Region ("the Ordinance") to provide to you in relation to the personal data LING KEE may collect from users ("User" or "you").

We may collect your personal data from time to time in its dealing with you, such as:

• when you purchase products or services at our Sites;

• register with our Sites;

• participate in or attend any activity of LING KEE;

• make product or service enquiry;

• or subscribe for newsletters or bulletins of LING KEE.

Depending on the purpose of the collection, the personal data we may collect from you includes your name, contact address, contact telephone number, email address, occupation, employer, job position. We will indicate on the forms collecting the personal data from you which of the data requested on such form is mandatory. If you do not supply the mandatory data, we may not be able to supply the products, services or information in relation to which the data is collected.

The personal data collected by us may be used for the following purposes:

1. processing your orders for products of LING KEE;
2. processing your registration or order for services of LING KEE;
3. verifying your identity for access to private contents of our Sites or event of LING KEE or for participating in activities of LING KEE;
4. research and customer survey;
5. billing and debt collection;
6. dealing with your suggestions, enquiries and complaints;
7. communicating with you generally;
8. subject to the provisions of the Ordinance to direct market LING KEE's products and services to you.

Your personal data held by us will be kept confidential, but we may transfer your personal data to a data processor (e.g. printer, production house or providers of mailing services) engaged by us to process or handle personal data on its behalf, subject to a duty of confidentiality.

You have a right to request access to, and to request correction of your personal data held by us. If you wish to exercise your rights, please contact LING KEE's Data Protection Department by fax at +852 2811 1980; by post to 5/F, Tung Kin Factory Building, 200 Tsat Tsz Mui Road, Quarry Bay, Hong Kong.

This Statement may be revised from time to time. If there is any inconsistency between the English and Chinese version of this Statement, the English version shall prevail.