Ling Kee Publishing Group ("LING KEE", "we", "us" or "our") is committed to protecting your privacy online.

This Privacy Policy governs the manner in which LING KEE collects, uses, maintains and discloses information collected from users (each a "User" or "you") of the LING KEE websites at www.lingkee.com, www.ubl.lingkee.com, lkbs.lingkee.com, wle.lingkee.com and bla.lingkee.com ("Sites").

This privacy policy is subject to other privacy policies and legal notices appearing on our other websites, and to any expressly designated terms located on particular pages of the website.

By using our website, you are accepting the practices described in this statement.

What kind of information do we collect? When you use our website (e.g. visit, register as a user, purchase products or services or apply for a vacancy on our website), we may collect and process the following information about you:

1. Information that you provide by filling in forms on our Sites. This includes information provided at the time of registering to use our Sites, subscribing to our service, posting materials or requesting further services. We may also ask you for information when you enter a competition or promotion on our Sites, and when you report a problem with our Sites.
2. If you contact us, we may keep a record of that correspondence.
3. We may also ask you to complete surveys that we use for research purposes though you do not have to respond to them.
4. Details of transactions you carry out through our Sites and of the fulfilment of your orders.
5. Details of your visits to our Sites including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access.
6. Where applicable, information that you provide to us when you apply for any vacancies through our Sites.

LING KEE uses "cookies" and other technologies on our Sites.

1. Our web server may also collect data relating to visitors' online session, the use of which is to provide aggregated, anonymous, statistical information on the server's usage so that we may better meet the demands and expectations of visitors to our Sites. This type of data includes:
   • the browser type and version;
   • page visited;
   • frequency and duration of visits;
   • results, records, and accumulative progress from visiting interactive content;
   • operating system; or
   • the DNS address and/or domain name
2. Certain LING KEE web pages may place a "cookie" on visitors' browser in order to provide personalized services and/or maintain their identity across multiple pages within a single session.

We use information held about you in the following ways:

1. To ensure that contents from our Sites represented in the most effective manner for you and for your computer.
2. To provide you with information, products or services that you request from us or which we feel may interest you.
3. To carry out our obligations arising from any contracts entered into between you and us.
4. To allow you to participate in the interactive features of our services, when you choose to do so.
5. To notify you about changes to our services.
6. To help us understand more about how our Sites are used and to improve our Sites.
7. Subject to applicable laws, we may also use your data, or permit our affiliates and/or partners to use your data, to provide you with information about goods and services which may be of interest to you.

You may notify us either in writing or by telephone, fax or email that you object to being contacted or being contacted in a particular way. If you use more than one email address to communicate with us, please notify us of each email account you use.

We do not sell your personal information to third parties.

We share your information within LING KEE. We also share your information with our affiliates, our licensors, our agents, our distributors and our suppliers that assist us in making our Sites and/or the products and services on our Sites available to you (e.g. our hosting supplier).

A number of third party website may have links to our Sites. If you visit any of those websites, they may collect information. Such websites are not within our control and are not covered by this Privacy Policy. These websites may have their own privacy policies and we do not accept any responsibility or liability for those policies. Please check those policies before you submit any personal data to such third party websites.

If we believe that your use of our Sites is unlawful or damaging to others, we reserve the right to disclose the information we have obtained through our website about you to third parties to the extent that it is reasonably necessary in our opinion to prevent, remedy or take action in relation to such conduct.

We may also disclose or share your personal data in order to:

• comply with any legal obligation;
• enforce or apply any agreements or licences with you; or
• to protect the rights, property, or safety of LING KEE, our employees, affiliates, agents, distributors, licensors, suppliers, and/or our customers.

This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

If any part of our business (including those of our affiliates) is sold or integrated with another business, your details may be disclosed to our advisers and any prospective purchasers and their advisers.

We exchange information with our overseas branches, associated companies and other parties, including distributors and sales agents. As such, from time to time, we may transfer, store and/or process information about you at a destination outside of Hong Kong. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. By using our Sites, you consent to these transfers.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Sites. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

If you have any questions or queries regarding this Privacy Policy or if any of the information that you have provided to LING KEE changes e.g. if you change your e-mail address, please contact us by sending an e-mail to mmg@lingkee.com

You agree that this Privacy Policy shall be exclusively governed by the laws of Hong Kong Special Administrative Region (SAR) of the People's Republic of China and shall be subject to the exclusive jurisdiction of the courts of Hong Kong SAR of the People's Republic of China.

This Online Privacy Policy may be revised from time to time. If there is any inconsistency between the English and Chinese version of this Statement, the English version shall prevail.